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At Adidas, our idea is to create buzz in key cities & then spread it: Roland Auschel, Global Sales Head - The Economic Times
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Adidas banks on World Cup marketing to rally global sales - oregonlive.com
The battle for sporting goods supremacy: Nike vs Adidas | IG Bank Switzerland
Adidas retail sales offset global demand slump – Marketing Week
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The battle for sporting goods supremacy: Nike vs Adidas | IG Bank Switzerland